Make sure your text and background has the proper contrast. There's evidence showing that white text on a black background is easiest for most people to read, but other colors are fine so long as they're readable. Also keep in mind that people with visual impairments may not be able to read your site if the contrast is poor. Check to see if your site complies with various contrast standards using the tool at http://snook.ca/technical/colour_contrast/colour.html .
Help your visitors navigate your page via fixed position navigation. This means you need to lock the site's panel for navigation in a place that scrolls while the visitor does. This is not only convenient for the visitor, but can also be useful for internet marketers, as this makes it easier for visitors to take some desired action (e.g. buy a product, sign up for a newsletter).
The 90's were the last time frame use was popular. Frames were popular on web pages back then but they created numerous problems. Visitors are bookmark junkies and frames make that task extremely difficult and a simple scroll an annoying effort. There are much easier ways to provide your users a flow through your website.
Don't force users to install strange BHOs. Many tech-savvy users won't do it. Common offenders include unusual video players, image viewers, and platforms for interactive games. For most standard use cases, there is a trusted plugin, such as Windows Media Player or even Flash) that will do what you want without driving away users.
One of the best ways to create a website that looks great is to use a program that will help you with your web design. This type of software is a lifesaver and extremely easy to use. Before long you will be designing some eye-catching sites to add to your portfolio. If your website does not look good, then you will not have many visitors on your site.
If you believe your site may be accessed via mobile devices, you will want to keep your designs simple. The use of flash, excessive images, and complicated menus will not translate well to a mobile platform. Keep your page clean and simple, or create a specific mobile site for your users.
Build your website using a content management system. Knowing how to build a website using just HTML and CSS is good foundation knowledge, but this can only produce a static website. Web design has evolved into providing dynamic content. If Webdesign coding skills with the use of a content management system, you can practically build any type of website that you desire.
If you plan on having a commercial site, you should seriously consider buying your own web hosting. Most free host sites force you to display their advertisements, which is counter-intuitive if you are attempting to sell something as well. Purchase your own hosting to avoid this advertising hassle, so that you can choose your own ads.
Free software is great to start with when you're getting into web design. Don't be fooled into believing that pricey software is what you have to use; there are many free tools that can get your site up and running. Instead, look around for a free product which has the tools you need.
Do not use blinking, scrolling text or other animations. Also, steer clear of sounds or music that plays automatically. All of these things are distracting to users and provide nothing of value. In addition, connection speeds vary from one site visitor to the next, and everyone does not have the same speed. Those users with slower connections will resent the slow-loading elements of your site.
To be updated on the new web design tricks, you should join an online forum. When joining these message boards you meet people who usually have an understanding of all the new web design technology. Without this new web design technology you could end up with a site that is completely outdated.
To help you design a good site, you need to make it so it is simple to navigate. Navigation encompasses everything and is the backbone of your site. So construct a site that flows easily from one area to another, otherwise your site will be very confusing and people will not visit it.
A great web design tip is to ensure that your site is able to be found with or without the subdomain. You should be able to find your site by typing www.mysitehere.com and also http://mysitehere.com. Sites that work like this are also able to be found without a prefix at all. You can type mysitehere and find it.
Since people see a website's design as soon as they get on the site, it is important to make yours fabulous. You want to make sure that the first impression is a favorable one. It is hoped that these tips have given you some of the tools you will need to be a success with web design and traffic retention.